Launched in November 2019, Powercut launched in the aim to create and provide high quality athleisure wear for women primarily in their home market of Ireland.
Powercut's founders are Bronagh McKay and Craig Mulhall along with their baby boy Finn. Both founders have a deep rooted interest in design and with that took their passion to develop high performance and lifestyle products for an Irish Market that was disillusioned at paying over the odds for below par quality.
Designing products in house at their Dublin Offices and working closely with partners across Turkey, China and Germany, Powercut has grown exponentially in just over 1 year. In 2021, further expansion plans are on the cards to open up their mens apparel offering and further advances to their womens range.
WHAT'S THE BACKGROUND STORY?
In 2018, Brónagh looked to stock up her workout wardrobe but was dissatisfied with the quality of gymwear she had on offer to her in Ireland after having more variety while living in Australia. After discussing this with Craig, they put together a plan to fix this issue present in the market.
Both have a well developed career background that allowed them to design, source and connect the dots that would help build Powercut from the ground up.
Several late nights, early flights and a baby later, Powercut had its first products ready for sale in late 2019.
Powercut is focused on lifestyle and as most lifestyles vary it is important to provide a variety of products that cater for such. With a passion for the creative and a healthy obsession with Tinker Hatfield (Nike's Vice President for Design and Special Project), the brand is dedicated to premium innovation. A blend of high performing materials, luxurious fabrics and technology that ensures functionality.
Athleisure, Performance, Loungewear, Outerwear, Underwear & Accessories.
Always adorned with the Trademark Lightning Bolt!
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Premium, Athleisure. Designed in Ireland
Brónagh & Craig