Our mission is to build activewear
for people in motion.
Founded in Ireland in 2019 by husband and wife Craig and Brónagh Mulhall, POWERCUT® is a family-run activewear brand built on premium product, international ambition and Irish roots.
Every POWERCUT® piece is developed through considered materials, refined finishes and a clear understanding of how it should feel, fit and wear. From technical training styles to daily layers, quality is built into the product from the beginning.
How customers experience our products matters. Through our spaces in Dunnes Stores across Ireland and Northern Ireland, we give customers the chance to feel the quality, find the fit and connect POWERCUT® in person.
We’re building a community that aspires to move with purpose; in training, in daily life and in the quiet discipline of showing up.