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Our Story

Own Your Power™

At POWERCUT®, our mission is simple yet powerful: to provide high-quality, long-lasting athleisure and sports apparel that enhances and elevates our customers' lifestyles, regardless of the sport or discipline they embrace. We want you to Own Your Power™.

Our Journey
Founded with passion and commitment, by husband and wife team Bronagh and Craig, POWERCUT® embarked on its journey in 2019. Since then, we've been dedicated to crafting sportswear that not only meets but exceeds the expectations of our valued customers. Over the years, we've achieved several significant milestones and garnered a loyal community of athletes and fitness enthusiasts who trust us for their apparel needs in Ireland and all over the world.

Our Core Values
Our core values define who we are and how we operate:

Quality: We never compromise on the quality of our products. Every garment is designed and crafted with meticulous attention to detail to ensure durability and comfort.

Innovation: We're driven by a spirit of innovation, constantly seeking new materials, designs, and technologies to improve our products and elevate your performance.

Customer-Centric: Your satisfaction is our priority. We listen to your feedback and strive to provide apparel that not only meets but anticipates your needs.

Our Product Range
POWERCUT® offers a diverse range of athleisure and sports apparel that caters to athletes of all levels and disciplines. Whether you're a dedicated runner, a yoga enthusiast, a gym-goer, or simply someone who values comfort and style in their active lifestyle, we have something for you. Explore our collections to discover the perfect blend of functionality and style.

What Sets Us Apart
What makes POWERCUT® stand out in the competitive world of sportswear is our unwavering commitment to quality and innovation. We believe that sportswear should not only enhance performance but also reflect your personal style. Our designs seamlessly fuse functionality with aesthetics, ensuring that you look and feel your best, whether you're on the track, at the gym, or simply on the move.

Our Community

We're a family owned company and we want you to be part of that same family.
Our community of athletes, fitness enthusiasts, and active individuals is at the heart of what we do. We're proud to support your journey to excellence by providing you with the gear you need to succeed. Together, we share the passion for an active, healthy lifestyle.